Deriv hosts AWS Re-Invent AI 2025 showcasing latest AI innovations
On January 11, 2025, Deriv Dubai hosted an engaging AWS Re-Invent AI event, bringing together developers, startup founders, and industry leaders. Organised by Deriv’s Akhil John, the event highlighted Deriv’s commitment to AI innovation, community collaboration, and employee empowerment.
AI innovations and key announcements
Amazon Nova
The event showcased the latest advancements in AI, with a major highlight being Amazon Nova, a family of foundational models designed for tasks ranging from cost-effective, low-latency operations to complex multimodal applications like text, image, and video generation. The Nova series, from Nova Micro to Nova Premiere, caters to businesses of all sizes, delivering top-tier performance.
Amazon Bedrock Marketplace
Another exciting release was the Amazon Bedrock Marketplace, featuring over 100 specialised foundational models. This marketplace enables businesses to explore and deploy AI solutions tailored to their needs. “Whether embedding audio or generating multimodal content, Bedrock democratises access to cutting-edge AI,” noted one speaker.
Prompt optimisation
AWS also emphasised prompt optimisation, a feature refining AI model prompts for improved accuracy and efficiency. “You provide your prompt, and this tool revises it using best practices for the specific model, saving time and enhancing results.”
Amazon SageMaker HyperPod
Attendees explored scalable AI infrastructures like Amazon SageMaker HyperPod and Amazon Bedrock’s enhanced prompt flows, which streamline AI application development and deployment. “With access to the latest GPUs and AWS Trainium chips, training time is reduced by 40%,” an AWS expert explained.
AWS App Studio
The launch of AWS App Studio was another key announcement. “This low-code/no-code service, now available on free trial, lets users build applications without coding,” noted a presenter. With the addition of generative AI assistance, this tool aligns with Deriv’s shift towards low-code development, sparking particular interest among attendees.
Clean Rooms
A key theme of the event was fostering collaboration and community. Deriv’s headquarters buzzed with interactive breakout sessions, workshops, and panel discussions on topics like generative AI, big data processing, and analytics. One of the announcements was clean rooms, a secure space for companies to share large datasets for machine learning while maintaining strict privacy controls. As noted, “Clean rooms now support custom modeling and connectors with Athena and Snowflake, making it easier for businesses to collaborate safely.”
Prompt routing and caching
Workshops explored practical applications of AI, such as prompt routing and caching, which optimise workflows and reduce costs. Employees were encouraged to experiment with these tools, promoting a hands-on learning environment. “These updates ensure developers can focus on creativity and problem-solving rather than operational hurdles,” said an AWS expert.
Deriv AI: Building communities through knowledge sharing
Deriv continues to build AI development by creating opportunities for learning and partnership. Events like this reinforce the company’s mission to bring AI innovation closer to communities.
"Our goal is to empower businesses of all sizes with AI-driven solutions."
As the event concluded, participants left inspired to harness AI’s transformative potential. Deriv’s focus on adopting state-of-the-art technologies, encouraging collaboration, and empowering its workforce ensures it remains at the forefront of the AI revolution in fintech, solidifying its position as an industry leader.
Watch the whole event with the QR Code below. Deriv is committed to cultivating a thriving tech community. We are always open to sponsoring impactful tech events and meet-ups, and we welcome opportunities to conduct knowledge-sharing sessions at leading academic institutions. If you represent an organisation or institution interested in partnering with us, please send an email to [email protected].
Stay connected with Deriv for updates on upcoming events and hackathons designed to engage the local Dubai community. Together, we can shape the future of technology!
